Sell the sizzle not the steak, and maximize your messaging throughout all parts of Linkedin.
“The number-one thing to remember on LinkedIn is to sell your value, not your accomplishments. Tell prospects how you can help them. Use your entire profile and all of LinkedIn’s tools to show how your value contributes to their success.
Carefully plan your LinkedIn content so it positions you as an influencer and encourages targeted leads to join your discussion groups. The community you nurture should be a place where prospects can engage with your content on a regular basis and network with peers in their industry. “