SEO Evolution: Search EXPERIENCE Optimization.


panda penguin hummingbirdGetting to the top of Google requires a focused and consistent execution along with relevant and use able content in context.

Posting optimized content alone without capable technology won’t give you superior SEO results. Conversely, nor would having dynamic integrated SEO dashboards sans useful posts yield a blossoming audience.

As Google’s Hummingbird update was released, the search algorithm was altered to integrate voice search, enabling it to understand more synonyms and more natural language searches. As a result, fewer unique domains began to appear in the search results, shifting SEO strategy overnight. Searchers were so impacted with the algorithm change, Google reverted, to an extent, back to displaying a greater diversity of sites in the search results.

Remaining since Hummingbird, with this wide assortment of unique domains in search results are many search results that begin with the question words who, what, where, how, and why. This shows how Google’s search vocabulary has evolved to become more semantically based attempting to better interpret the context and intention of (voice initiated) searches.

So, instead inserting more links or incorporating more keywords into your page, divert your attention to content quality, optimizing for topics, and staying relevant. Take the case of the world’s best optimized website Wikipedia. Wikipedia continues to occupy the prime real estate in many search pages because it offers meaningful answers to searchers efficiently. It’s designed to answer questions and respond to inquiries. Users love Wikipedia’s content because of this, which in turn, makes search engines love Wikipedia, -and for that, Wikipedia is always at the top of the SERP.

The future of global SEO and local SEO in NJ alike, will no longer be dictated by the number of keywords or quantity of links. Instead it will be focused on giving users what they need to know with ease, and even anticipating needs. It will be about enhancing the user’s entire search experience. In the end, SEO will no longer be about search Engine optimization; rather, it will be search experience optimization.