Direct Traffic in Analytics Software: It’s Not what You Think It Is

It’s amazing how often marketers take for granted the labels that Google puts on the analytics data. And one of the most misunderstood sources in the analytics world is “direct traffic”. The general opi...
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Google’s AMP Project: What It Is, How It Will Affect You, and What to Do About It

Website file size is increasing at an incredible rate. In 2012, the average page size was 1,239kB and made 86 requests to other resources. However, as of February 2016, the average web page file size is 2,268kB and makes...
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Micro-Productivity Tools to Boost Your Business’s Output

When we work with small businesses and other digital marketing agencies, we’re always surprised at how little attention they pay to optimizing their productivity. If you want to have massive success with your busin...
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Branding: The New Way to Do SEO

We recently had a conversation with a Google representative and were able to ask her some questions about SEO and Google. She obviously couldn’t come right out and say much but she did state that “Google is a popular...
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Mobile Apps for Small Businesses: Why, When and How?

When mobile apps began appearing in 2008, they quickly became very popular. The problem was that digital agencies were talking small business owners into buying them for a lot of money – when in fact those businesses d...
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Top 20 SEO Predictions for 2016

In this edition of This Week In Search, CustomerBloom’s CEO Matt Coffy discusses his top 20 predictions that relate to SEO and how these activities relate to ranking your site....
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How to Build a Community of Excited Clients

  Building a community of clients for your business (or your clients’ businesses) should be one of your top priorities. And using social media is the best way to do that. Social media sites allow you to get up clo...
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Heat Mapping: Add Value to Your Clients’ Projects Through Usability Testing

  Usability testing doesn’t only benefit users – it also helps your clients get more sales and reduce overall costs. It’s important to focus on what the users are actually doing, rather than what they&...
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RankBrain: Can You Beat Artificial Intelligence?

RankBrain has been one of the hottest topics in the SEO world for months now. The truth is: we don’t know a lot about it, since the only official source out there is the Bloomberg article on how Google is turning i...
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Micro-conversions: What Google Is Actually Looking for on Your Website

There’s a trend of many websites implementing a “Read Full Article” button after the first or second paragraph of articles/posts on mobile devices. This has become especially common on news sites. When we f...
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