Mobile Apps for Small Businesses: Why, When and How?

When mobile apps began appearing in 2008, they quickly became very popular. The problem was that digital agencies were talking small business owners into buying them for a lot of money – when in fact those businesses d...
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Top 20 SEO Predictions for 2016

In this edition of This Week In Search, CustomerBloom’s CEO Matt Coffy discusses his top 20 predictions that relate to SEO and how these activities relate to ranking your site....
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How to Build a Community of Excited Clients

  Building a community of clients for your business (or your clients’ businesses) should be one of your top priorities. And using social media is the best way to do that. Social media sites allow you to get up clo...
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Heat Mapping: Add Value to Your Clients’ Projects Through Usability Testing

Usability testing doesn’t only benefit users – it also helps your clients get more sales and reduce overall costs. It’s important to focus on what the users are actually doing, rather than what they’r...
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RankBrain: Can You Beat Artificial Intelligence?

RankBrain has been one of the hottest topics in the SEO world for months now. The truth is: we don’t know a lot about it, since the only official source out there is the Bloomberg article on how Google is turning i...
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Micro-conversions: What Google Is Actually Looking for on Your Website

There’s a trend of many websites implementing a “Read Full Article” button after the first or second paragraph of articles/posts on mobile devices. This has become especially common on news sites. When we f...
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How to Sell a Review (Online Reputation) Strategy

On August 6th, Google slashed the local results pack – instead of displaying 7 results, they’re now only showing 3. Immediately after that happened, we had a hunch that reviews would play a major role in the new ...
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Google Leaks SEO Quality Rating Guide for 2015 – Secrets Exposed!

In the November 20th edition of This Week In Search, CustomerBloom CEO Matt Coffy discusses Googles quality rating guide, Penguin Testing, Apps Related Indexing, Content Consistency, and Google Rich Snippets. Google prov...
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JotForm: A Robust Form Solution Built With an Agency In Mind

As a digital marketing agency, form submission analysis should be one of your top priorities. In fact, “form submissions” is the second highest-priority KPI we pay attention to when optimizing our clients’ camp...
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How to Run a Website Project That Will Wow Your Clients

If you’re running — or planning to run — a digital marketing agency, you can save yourself from years of frustration by knowing how to successfully run a website project from start to finish. After 50+ “n...
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