Breaking It: Where Growth Starts To Happen


In this daily podcast episode, CustomerBloom CEO Matt Coffy talks about making life simple and more productive by breaking bad habits in order to create better ones. Growth only starts to happen when you decide to break the bad habits that are holding you back.

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Discussion points

01:25 Where does decision fatigue come from?

02:45 Breaking old habits to form new ones

04:00 Matt talks about email overload as a contributor to decision fatigue

06:00 A cure to decision fatigue

Transcription

Alright. Hey, it’s Matt Coffy. I’m the founder of Customer Bloom. Today I’m going to be doing another reading from my journal. I put out these journal entries to help sort of think through the process of business. We’re running a seven-figure business here, marketing business, and we’ve come to a conclusion that by helping other people synthesize some of the activities and learnings that we’ve had, we can pass along some good dialogue and some good thoughts on things that are important that I crossed my paths on and things that for you might have an impact of my learnings and pass along some of the thought processes and solutions to things that occur on a daily basis. This is dedicated to those people who are interested in entrepreneurial activities and growing their business. Without further adieu, let’s move on to today’s topic. We’re going to talk about Breaking It: Where Growth Starts to Happen.

Breaking it. Well, what seems to be a negative breaking is actually a positive in disguise. I’ve fallen into a trap lately of not allowing myself to really decompress enough over the last couple of days and even felt a bit dizzy. But being dizzy from what? Decision fatigue can come from a loss of control of one’s environment. As things grow chaotic in some days, there seems to be an issue of trying to cover too much in a short period of time. Overwhelm hits and then we can’t organize our thoughts clearly enough to dive into the baseline efforts of solutions correctly.

'What seems to be a negative breaking is actually a positive in disguise.' -Matt CoffyClick To Tweet

What we’re really talking about here is looking at reasons why, in this case, I broke down and the fact that I’m literally at the end of the day dizzy. There’s a reason for this and we’re going to go into this. But this can happen from different angles. We don’t mean dizzy from the fact of physically dizzy, but mentally starting to construe thoughts where clarity becomes an issue, and when you start to get fuzzy on your thinking, you start to have problems with making decisions. That’s why I mentioned decision fatigue. Even though this is sort of a satirical thought, like how can you have decision fatigue, it does happen, and here’s the reason.

We have to break old habits and form new ones even in decision making processes. It’s never easy without a doubt. But breaking the walls down to build new stronger ones and building a better solid foundation of core upgrades to your system is one solution. This is where I came to the solution of this decision fatigue. Decision making at a higher level to peel back the real underlying item is of hand. Let’s talk about this. We must go to source and use our brain to go into 100 percent responsible mode. This is not an outside impact. This is a total internal impact. It’s not people and other things that are making me dizzy. It’s my decisions that are creating this. We need to solve the larger items, but at what level of understanding must we step back and first decide what we don’t want to do and break.

I realize that one of my biggest issues stems from email overload. This is a huge contributory issue to decision fatigue. My email is broken. My resolve is to look at this cause and to stake out what I don’t want to do and break it. Imagine this. What would you do as a busy person, a busy entrepreneur, a busy person during the day if you had no email? How much relief would you get knowing that you don’t have to look at your email during the day? This is the thought process that I have. What if we didn’t have email? What if I just said, “You know what? I don’t do email anymore.” What would happen? We’ve got Twitter. We’ve got Slack. We’ve got other ways to solve problems. We’ve got the phone. Going back to the 80s and 90s, we didn’t have email. How the hell did you get stuff done? It’s really interesting to think like now I’m at a point where I look at the email box, and it’s not that I have stuff that’s on fire. There’s just a lot of people who want my time and there’s a lot of other responsibilities you have. But really it’s the decision-making process and getting that accomplished.

'We have to break old habits and form new ones .' -Matt CoffyClick To Tweet

I don’t want another day of looking at this email box full of bazillion things. So what’s the causes? What are the reasons why this happens? If you look back at this stuff probably about 20-30 percent of it is just stuff that somehow I’ve gotten on lists and it follows me down rabbit holes. Another 20-30 percent of it is team members who should be using our internal tools like Slack and our Dialpad service, like internal stuff. So there’s 40-50 percent that could immediately be impacted. We’re not going to obviously get rid of email. But the things that are critically important in there only should be there.

What can easily be fixed also a cure is completely clear as well. Really the cure to having a less decision fatigue day is to start to peel back pieces where you know you can break things and get them out of your way. I can feel easier that a simple decision will start to solve my breakage. Where else are things broken? This leads me to another consistently challenged issue. What else can I break? One of the things that I started to break recently was that I have to start to get up earlier because in order to get to the gym, there’s just no way that I can do it during the day. It just won’t happen. I’ve broken the rule that past 10 o’clock it’s literally I will not stay up. I will be in bed. I needed to break another thing which was my habit of staying up and watching something or reading late. These things need to be addressed in order to solve. So I’ve got to break things in other parts of my world.

'Breaking the walls down to build new stronger ones and building a better solid foundation for your core upgrades is a solution.' -Matt CoffyClick To Tweet

My question to you is, what’s broken in your world right now? What’s causing you stress? What’s causing you an issue that you know that you can break that if you look at the root causes that there are things that you can do to re-arrange where things are broken. You can solve problems by breaking something in front of it. Right now, what I’m going to do is break my email. I’m literally going to go in and just delete everything. I’m going to say, “Okay, everything’s archived.” Now let’s see from day 1 from the beginning today to the end of the day how much stuff is really, really critical. And then start to weed through it and say, “Alright, on a given day, here’s my email box.” 175 emails, whatever it might be. How many can we delete immediately or put on unsubscribe or tell the team “Do not email me” or tell the clients “Go to help desk” or whatever it might be? All these things need to be fixed as part of my breakage, which was in this case, the email dilemma.

Hope you enjoyed this episode. Hope it makes you think. Have a great time with learning how to break things and will talk to you in the next episode.