Archive for the ‘Blog Post’ Category

Blockchain – The Next Big Thing in Digital Marketing

Marketing has been with us since the first caveman tried to convince his neighbor that the comfy cozy cave he’d found would make his life better than sleeping out in the open, and the way that we have marketed has changed with every new technology that’s been introduced, whether it’s been the printing press or […]

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Want to Master Local Content? Read On…

Remember the early days of the Internet, when you’d do a Google search and click on a page that sounded promising, but really had nothing to do with your search? What it did have was your search word inserted within every other sentence. It was frustrating, a real time-waster, and fortunately, the algorithms have banished […]

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The Top 37 Marketing Podcasts

Of all the ways that you can add to your store of knowledge while doing something really positive for your business, listening to a high-value podcast is at the top of the list. Podcasts allow you to quickly take in knowledge from some of the best and the brightest in an entertaining and engaging way. […]

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Review or Recede: How Online Reviews Can Make or Break Your Business

It’s remarkable that in this day and age, many business owners tend to overlook the importance of online reviews. The very same people who won’t select a hotel without consulting TripAdvisor, or who’ll skip the hot new restaurant because of one bad review, can fool themselves into thinking that potential clients won’t do the same […]

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Review or Recede: Why You’re Losing to Your Competitors

In this episode of ProfitEngines, CustomerBloom CEO Matt Coffy discusses the importance of online reviews in today’s marketing and walks through the customer journey. If you aren’t getting reviews from your customers or patients, you are missing out on an opportunity to acquire new business. Transcription: Okay, welcome to another episode of the Profit Engines. […]

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Direct Traffic in Analytics Software: It’s Not what You Think It Is

It’s amazing how often marketers take for granted the labels that Google puts on the analytics data. And one of the most misunderstood sources in the analytics world is “direct traffic”. The general opinion is that direct traffic is a user who types the URL of your website directly into the browser address bar. But […]

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Google’s AMP Project: What It Is, How It Will Affect You, and What to Do About It

Website file size is increasing at an incredible rate. In 2012, the average page size was 1,239kB and made 86 requests to other resources. However, as of February 2016, the average web page file size is 2,268kB and makes more than 110 requests. Of course, you could argue that’s not a problem because the connection […]

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Micro-Productivity Tools to Boost Your Business’s Output

When we work with small businesses and other digital marketing agencies, we’re always surprised at how little attention they pay to optimizing their productivity. If you want to have massive success with your business, you’ll need to maximize each minute of your day. Think about this: how much it would add up to at the […]

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Branding: The New Way to Do SEO

We recently had a conversation with a Google representative and were able to ask her some questions about SEO and Google. She obviously couldn’t come right out and say much but she did state that “Google is a popularity contest – the most popular site for a given phrase is always going to win.” That’s […]

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Mobile Apps for Small Businesses: Why, When and How?

When mobile apps began appearing in 2008, they quickly became very popular. The problem was that digital agencies were talking small business owners into buying them for a lot of money – when in fact those businesses didn’t need them at all. Today, it’s time to revisit the situation. Over the past few years, advances […]

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