Google’s Mobilegeddon is upon us!
On April 21st of 2015, Google updated is mobile ranking algorithm to reward websites that feature either responsive design or a mobile version of the site in the mobile search rankings.
Some may argue that much of the hype surrounding Google’s new updates is overblown, but the fact of the matter is that more people around the world access the internet via a mobile device than on a desktop computer. If you haven’t built a mobile version of your website or updated your website to use responsive design, now is definitely the time.
How to Tell If Your Site Is Mobile Friendly
If you’re not sure whether or not you have a mobile-friendly website in the eyes of google, here is a quick way to test:
- Open Google on your smartphone
- Search your company or website name without adding .com to the end (so if your website is josbarnyc.com, Google ‘joesbarnyc’)
- When your website shows up in the rankings, check if you see “Mobile-friendly” shown below the green url in the listing (see screen shot below)
- If you see “Mobile-friendly”, you’re good to go. If you don’t, you are most likely losing out on mobile traffic to competitors with mobile friendly sites
Fixing Your Non-Mobile Friendly Website
One interesting fact about Google’s new mobile update that is often overlooked is that they are reportedly evaluating “mobile-friendliness” on a page-by-page basis, meaning that if you have a mobile version of your homepage but not of the internal pages, you’re homepage can/will rank well in mobile search.
For businesses who receive the large majority of their organic search traffic through their homepage, creating a mobile version of just the homepage can be a cost-effective and quick solution to Google’s new algorithm update.
Businesses who receive search traffic to several pages of their website, however, will want to update the entire site using responsive design. For example if you are a Dentist who offers multiple services and your “Teeth Whitening” page shows up in Google when people search for teeth whitening services in your area, you definitely want to be using responsive design so that you don’t lose out to competitors in these types of searches.
Mobile usage surpassed desktop usage for the first time only last year, but it’s a statistic continues to increase rapidly. If your website isn’t responsive, contact us today for a quote on an updated site.