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How to Start Using International SEO: The Fundamentals for Reaching a Global Search Audience
Would you like to reach out to an international audience and expand your business’s Web presence? If so, an international SEO process might offer a scalable and cost-effective way to grow and reach your desired foreign target market.
But, what are the additional elements you need to take into consideration for a successful international SEO process? It’s important to understand what it takes in order to effectively plan your resources and actions with the required time and scope.
Let’s go through the fundamental phases to start an international SEO process:
1. The Research
An international SEO process should begin with initial research to validate the starting point and the potential for each international market, which will allow you to prioritize and set your target:
Your current international organic search status
The first step is to identify your current international organic search visibility, traffic, conversions, and conversion rate by answering the following questions:
Which other countries and languages are already providing organic search visibility and traffic?
What’s the volume and trend over time of the organic search visibility and traffic coming from each country and language?
Which are the keywords and pages that attracted the search visibility and traffic for each of the top identified international markets?
What’s the organic search CTR and conversion rate of the visitors coming from each of the top international markets?
What’s the conversion volume and trend coming from each of these international markets?
You can answer these questions by analyzing your existing website with Google Analytics, using the “Geo” reports under the “Audience” sectio